About us

Learn more about Smartway2

About us

Learn more about Smartway2


Meet our management team

John Anderson, CEO

John is a seasoned technology executive with over 38 years of experience building and growing profitable teams in small to large companies, and has extensive experience in the resource scheduling industry. His positions have included CEO and founder of Plow Consulting, board member and chief revenue officer for Condeco, EVP of Strategy for Manhattan Software (sold to Trimble Navigation) and CEO of PeopleCube (sold to Asure Software). John’s M&A experience includes acquiring six companies and helping successfully drive four exits for shareholders over the past 17 years.

Huw Davies, Director of Product

Huw has 30 years of experience in IT, consultancy and Facilities Management software development, often focusing on product customization to meet specific customer needs. This led him into the workspace management arena, where he played a key role in developing Meeting Room Manager, HotDesk Manager and Workspace Manager; coming up with the first ever example of scrolling, zooming and navigable floorpans. As a founding team member at Smartway2, Huw is passionate about revolutionizing workspace management, by solving big-picture problems, with a lightweight architecture and excellent usability.

Martin Hiles, Founder & UK MD

Martin began his career as an electrical engineer in the nuclear medicine industry before moving into software, where he accumulated 30 years of experience in project management, cost control, asset management and resource scheduling software. Martin founded UK-based SaaS startup BusinessSolve in 2003, expanding into North America and Australia, before selling the company to PeopleCube in 2011. In 2014 Martin founded Smartway2 to realize his vision of using the latest cloud and smartphone technology to revolutionize the way people book meeting rooms, desks and other resources at work.

Our Vision

Bringing innovation, creativity and agility to every workplace by helping people, places and things work better together

Our Mission

To transform employee experience, collaboration and productivity, by creating the world’s most flexible, elegant, easy-to-use workspace scheduling platform

Our Values

Keep it real.

Real people, doing real stuff, in it together. Open & transparent.

Go all in.

Leave no stone unturned. No half measures. Fun & energetic.

Be bold.

Dream big, make bold moves & be different. Passionate & ambitious.

Be a scientist.

Experiment, learn & co-create, systematically. Truly customer driven.

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Discover how workplace scheduling can transform your company.

  • Automate social distancing, contact tracing and compliance - for a safe return to work
  • Say goodbye to meeting room mix-ups
  • Save time and money - get more from your resources
  • Book rooms, desks, equipment and catering from your phone, desktop, tablet, or Outlook